Our vision & commitment
Living’s Guardians
We started with a simple conviction:
The materials we use to inform, package, display, or convey an idea shape the living world as much as the message itself.
Every sheet, every package, every printed piece is a material choice that leaves a mark, in forests, in soils, in water, and in the air.
Our work consists of designing mineral-based materials that reduce this footprint, without requiring organisations to sacrifice performance, creativity, or technical precision.
We do not seek to pit paper against plastic but to propose a third way: using an abundant mineral resource to relieve the most fragile ecosystems while remaining compatible with industrial realities.
Being “Living’s Guardians” means protecting life by making more responsible, tangible, and measurable material choices at every link in the chain.
Principle & operation
Our impact pillars
We structure our commitments around a few clear pillars, linked to the concrete issues of our partners.
Forests
Reduce pressure on forests by substituting part of the virgin fibres with a mineral material, to limit deforestation, habitat fragmentation, and dependence on intensive monocultures
Plastics
Decrease reliance on virgin plastics when the function of the material can be fulfilled by a mineral sheet, and facilitate integration into existing recycling streams, according to local contexts
Water
Design processes that do not consume process water for material production, to preserve a critical resource for ecosystems and communities
Chemical
& Health
Limit surface treatments and additives, avoid optical brighteners and certain problematic agents, for materials that are more neutral, stable, and transparent in terms of health
Circularity
Favour recyclable, reusable, or long-lasting solutions that reduce waste volumes and improve the material value of existing streams
Climate
Contribute to the reduction of greenhouse gas emissions through the combination of an abundant mineral resource, optimised processes, and partnerships focused on continuous improvement
Collaborations
Projects & partnerships
We move forward with actors who test, measure, and evolve the material in real conditions.
Graphic industry & publishing
Co-development of sustainable printed ranges: heritage books, reusable training materials, durable signage, in collaboration with printers, publishers, and design studios.
Packaging & distribution
Pilot projects on reusable packaging, technical packaging, or field communication materials, with industrials, brands, and distribution networks.
Public sector & institutional actor
Experiments with high-value archival documents, long-term information materials, and more resource-efficient display systems.
CSR & innovation ecosystem
Collaboration with consulting firms, incubators, laboratories, and committed structures to document impacts, challenge uses, and open new fields of application.
Commitment & Responsability
Impact measurement
For us, commitment must be demonstrable. That’s why we work with concrete indicators that can then be integrated into our partners' CSR approaches.
Reduction in the use of virgin fibers
Proportion of mineral material substituting paper or cardboard, and estimate of the avoided pressure on forests
Reduction of virgin plastics
Volumes of plastics that have been replaced or optimized, depending on the applications, as well as the impact on waste streams
Process water saved
Comparison with conventional, water-intensive processes to highlight potential saving
Estimated carbon footprint
Analysis of potential gains in specific usage segments, in line with organizations’ climate objectives
Extended lifespan of material
Number of possible reuses, increased durability, and reduced need for reprinting or remanufacturing
Join the movement
Co-create projects
We see our material as a starting point, not an end in itself.
The best use cases arise when it meets your trades, constraints, and environmental ambitions.
Are you leading a CSR project, a climate roadmap, a responsible purchasing policy, or an innovation approach on your printed materials, media, or packaging, and looking to test mineral alternatives with measurable impact?
We
Co-create projects
Pilot projects on limited ranges or targeted uses
Technical tests with your industrial partners or printers
Demonstrators for your internal and external stakeholders
To explore a project or partnership, you can contact us
A representative will respond to analyse your current uses, impact goals, and the most relevant applications to test first.